What Clients Want From An Article

Writing has emerged as one of the most preferred freelance career options for people who have good language skills. By writing online, a person can now make good money. However, it needs to be understood that not everyone can write articles that will be accepted by the online clients. What the online media needs is a writer who can follow some basic writing rules so that the articles that are written by him or her meet the purpose.

In most cases, writers are needed to write online articles that comply with certain rules and standards that will make the client’s webpage rank higher. This is perhaps the most important and basic purpose of article writing. The clients therefore look for writers who understand SEO and other such techniques that make the article more visible thereby making the online business of the client more prominent over the World Wide Web.

Here are the basics that a writer should know about what a client looks for in the articles:

1. Uniqueness – The first aspect about writing articles for clients online is to maintain uniqueness. The fact that you have been paid for the articles you write is a reason enough to understand that you are being paid for your efforts to research on the provided topic and write and not to copy from the information already or readily available on the internet. There are various tools that help you to check the originality or uniqueness of the article you have written. The most popular being Copyscape. It is unique and original content that will be ranked higher and help your client increase the visibility of his online business.

2. High quality – The next important thing about the articles that you write is the quality. It is important to keep in mind that the language you choose to write the article in should be very familiar to you. If you are writing articles in English, you need to be sure that you write flawless articles which are perfect in English grammar and thought flow. This applies to writing articles for clients in any other language as well. No matter how unique or SEP streamlined your article is, the client will always want to pay for articles that have good content so that the readers get attracted to it.

3. Keyword-rich content – When writing for online submission or online publishing, it is important to understand that the articles that help the webpage or blog rank higher are always that are preferred. This means, that you need to have a proper understanding of what keywords you need to use in your article and the keyword density you need to follow. In most cases, the clients will state the keywords and keyword density. It may help you even further if you are able to o some keyword research using tools like Google AdWords to further enhance the visibility of your articles by the search engines.

Writing articles for online clients to get paid is definitely an easy way to earn some passive income. However, it is important to get some basic training on content development to enhance your exposure and understand the above parameters better.

How to Promote a Cake Decorating Business

Promotion is an important aspect of a business. Even those who are working on small home businesses such as a cake decorating business have to think of the best ways who to promote it to others. Customers have to be aware that delicious and beautifully decorated cakes are available for them to order and to enjoy eating. Business owners who are able to provide the best quality products will in no time gain more customers. People who are able to get the chance to order can see their great designs and they may also enjoy excellent taste of their cakes. They will then recommend it to others.

Another way to promote a cake decorating business is to make use of networking. Business owners can tap the various groups or associations that they are currently involved in. They may be able to let them know about their cake decorating business especially when there are special events or occasions that are being celebrated. The different people in their network have their own networks as well and those who are in business may have the chance of being known to them through the promotional campaigns that they can launch via their own network of family members, friends, neighbors and other groups where they are a member of.

Aside from exposing the cake decorating business to the personal networks of the owners, they can also extend its exposure to the industry. Those who are in the cake business may work with wedding photographers, dressmakers as well as caterers and other business owners who provide the best services to clients who need them. They may also enter agreements to those whose business is to organize various events like birthdays, anniversaries, weddings as well as other important occasions. Wedding planners for example need dependable individuals or business enterprises that can provide them with the best designs and the best taste for wedding cakes.

Although spreading the name of the business through word of mouth is very effective, people who are into the cake decorating business also have to make use of a website. Most prospective customers today rely on the internet to find what they need. It would be easier for them to find out about those who are offering great cake designs for special events. Business owners have to provide all the necessary information about the things that they are offering to their customers. However, they should also be ready to accommodate them and meet their needs whether they have placed the order personally or through their website via online placing of order. These are some effective ways to promote products especially for those who are in the cake decorating business.

A Year in Referral Marketing – How It Has Worked For Me

I have been writing about referral marketing for a while now highlighted by the fact that I have been a member of Zip Nada Zilch, a referral marketing company, for over a year. Now it is time for a real review and my thoughts about the programs I have been consistently marketing.

First, if you haven’t heard of the Zip Nada Zilch, aka ZNZ, programs you probably aren’t alone. Although the referral company has been around for over five years now, people are still coming to know ZNZ.

The programs that I have been marketing are the ZNZ One and ZNZ Big Cash programs, which are associated with a free marketing system that I have been using called the Internet Payday System.

Now, I’m not going to go into the Internet payday system as I would rather spend my time giving you a real review of the programs that I have been involved with, the znz one and big cash programs.

While these programs have been and still are promoted as a “free” program and while the sign up process is free – there is not a membership or registration fee of any kind – the process of qualifying can cost a few dollars.

The process of qualifying is fairly simple. The ZNZ programs match folks looking for an opportunity with businesses looking for people to check out their free or low-cost trial offers. When someone signs up for a trial offer then they receive so many “credits.” For the ZNZ One program, you would complete one offer – hence the name ZNZ One.

For programs like ZNZ Big Cash, a person will have to complete more offers, typically 4 to 6. Once you have completed this sign up process, you are qualified for a lifetime with the ZNZ program.

So how do you make money? It’s simple really; once you are qualified you are able to promote links to the ZNZ program website where folks are able to sign up for trial offers. Once a person that you have referred has completed the sign up process then you will receive a referral commission.

The commission that you will receive is depends on the program you are promoting. For example, ZNZ One will pay $20 per referral, but some other programs may pay quite a bit more.

The biggest problem that I have found with this program, so far, is that too many people are expecting easy. Like any program online, you are going to have to work for any income and results that you may achieve.

Promoting these referral marketing programs is not that difficult. Over the last year or so I have used blogs, written article, produced videos and posted links in many different locations to generate quite a bit of traffic to my programs.

All in all, the ZNZ referral marketing programs are pretty simple and inexpensive to sign up with and overall are simple to promote and market. The secret to success with these programs, like any other opportunity out there, is to plan a marketing campaign, get busy and be consistent.

Attraction Marketing in YOU: 5 Signs You Are Growing

Attraction Marketing starts with your personal growth. Why does personal development play an important role in your business? If you are solo entrepreneurs, you are the doer for your business. If you are growing, you will improve and of course, your business will have an impact too. I’m integrating personal development into my marketing strategy. Know thyself gives me a positive energy in my life and a creativity for my marketing messages. As you increase your self-awareness, you lead yourself well, and you will find your personal branding.

I have learned about personal development in a year, and hence it has become my internal marketing strategy. Attraction marketing is within me. I use marketing messages to inspire and to motivate people to change. Basically, people resist changing, or they lack of ambition, because they haven’t developed within them.

I would like to share the five signs of WATCH to indicate that you’re growing.

1. Words – the way you communicate will change. I’ve noticed a big difference between me and my fellow marketers which don’t learn personal development. Your marketing message will become alive and inspiring. Your message will bring a positive energy and changes for people who read and hear your message.

2. Attitude – your attitude will change. You will tap into positive attitude. You control how you react towards bad news. You would rather dispel anger feeling. I feel more calmness and peace inside of me. It also changes the relationship with my spouse and my kids better. I try to be more understanding with them.

3. Thoughts – be more careful with your thoughts because your thoughts will direct your life. Choose what you want to see, to read and to hear. I block myself of reading and listening bad news because I don’t want my emotion, and thoughts are influenced by negative news. By reading a personal development book or listening to a good motivational audio, you feed your thoughts with positive input only.

4. Characters – Yes, your characters can change. As you are more aware of yourself, you can choose what characters you want to embrace. Self-mastery is the best because you can control your life, hence you can control your success in life and in business.

5. Heart – what you feel is a matter. Let your heart be moved so your life will change. Listen to your heart and do self-talk to auto-suggest or to expect good things to happen in your life and in your business.

I believe if you have experienced those five signs of WATCH, you will get benefits for your personal life, and you will watch your business grow. People around you will sense positive impact as well.

If you embrace the five signs of WATCH into your marketing strategy, your attraction marketing will come from you. Your marketing messages will never be dull, and you tap the creativity into your business. With positive emotion, positive thoughts and positive attitude, you will have a passion of what you’re doing. You will search, find and equip yourself with necessary skills. People will be attracted to you naturally, because you offer not only a good product or service, but you have values and your business incorporates your personality.

Motor Vehicle Graphics And Signage

Without a doubt you have seen many vehicles on the road sporting some kind of car graphics. Some are standard while others are intricate works of art. They have become increasingly popular over the last few years as a means of individualizing and improving a car’s appearance, as well as for advertising purposes. Businesses use car signage to advertise their services and/or products. It is plain that these kinds of graphics undoubtedly help to boost business, especially since the signage is constantly on display wherever the vehicle happens to be. Nevertheless it is also important that one bears in mind that there are costs involved when this type of advertising is selected.

The majority of businesses that provide advertising like will need you to agree to a meeting with them. It is during this consultation that they will enquire about your ideas for the signage. They will select those graphics that you have approved, and which they feel will be the most suitable for your specific advertising needs. You will be billed for this consultation, either beforehand, or the fee will be included in the final purchase price.

Your ideas, coupled with the talents of the designer, are combined, and a graphic for your business will be produced. Depending upon the amount of detail in the graphic, this can take some time, so do not expect immediate results. Not only will it take longer, but more detail will also mean you will pay more. Unique designs, like those that do not contain exclusive branding, will invariably cost around $1,000.

When the design has been approved it is then printed. Basic vinyl designs usually cost about $10 per square foot, but this can be as much as $20. Again, the price depends largely on what your demands and preferences are.

Lastly, the final expense you will need to consider is that of installation. Depending upon the size of your vehicle this can cost as much as $1,000 as well. While you might be inclined to cut corners wherever you can, it is best not to when it comes to installation of the car graphics or car signage. When car graphics are not installed properly they do not last, and they can be quite an eyesore.

Naturally the amount you spend depends also upon which company you choose to work with. Make sure that you do a bit of research on more than a couple of them. Also, get preliminary quotes for comparison purposes. If you really want to be sure that you are making the right choice, investigate their previous work. In doing so, you will stand a much better chance of finding the right designer to work with.

Of course, many people choose to have car graphics put on their car simply to make it look nice and give it some personality. Some graphics are relatively cheap and will set you back around $60 or so. Naturally you can expect that figure to rise depending on the size and quality of the graphic. Over the past few years machines have been made that print well on vinyl. Thus the graphic designer has much more scope and opportunity for designs. This has led to many new ideas and tools, such as computer programs, and printers, that are able to provide top quality designs.

Your New Woodwrking Business – Knowing What To Charge

When selling your wood projects, what you charge for your final product is an important aspect of your woodworking business. If your prices are too high, you will lose customers, but if your prices are too low you risk the ability of having a profitable business that will provide you with the necessary income. This is a challenge that faces many woodworkers when starting a new woodworking business.

A good formula for determining a good price point for any specific product is to calculate the costs of materials, shop supplies, shop expenses and any subcontractor fees.

The total of these expenses is multiplied by whatever number that gives you a product price that is equal to your anticipated profit and your costs combined. Although this is pretty basic, it can be a little tricky.

Here’s a simple way to calculate all of the cost factors involved.

First, base your material costs on the price of the wood used and add 15% for waste. Add in any cost of fasteners, hardware and shop supplies like sandpaper, thinners, solvents, etc.

The next step is to come up with an overall hourly rate for your shop. The best way to do this is to combine your shop expenses with what you want to charge for your own time and labor.

Start by calculating all your woodworking business shop expenses like rent or mortgage, utilities, machinery maintenance, advertising and any other shop related costs. The easiest way to come up with an hourly figure for your own time is to determine how much you would be earning if you worked for somebody else.

An average month has 4.33 weeks, and if you plan on a 40 hour week that comes out to about 175 hours a month. Add up all of your shop expenses and divide that total by 175. Now take that number and add it to what you want to charge for personal labor and you now have your shop’s hourly rate.

You now have a basic outline of how to calculate prices for any of your products. Here is a simple example:

Let’s keep the numbers simple and assume that your shop expenses are $875.00 each month. That would come out to $5.00 an hour for a 175 hour month.

Now add you’re your personal labor charge. Let’s use $20.00/hour for this example.

So the shop’s hourly labor rate would be:

$5.00 + $20.00 = $25.00

The materials for this project cost $300.00 and the time spent was 30 hours. Your price for the project should be:

($25.00 x 30) + $300.00 = $1050.00

At this point, you need to determine whether or not you are going to add in any amount for your profit margin. This is important to any woodworking business and should be added. The industry standard is 15%.

For this example the profit margin would be 15% of $1050.00 or $157.50 and you would add this to come up with a final price.

$1050.00 + 157.50 = $1207.50 Final Price

This is a pretty basic approach to calculating product costs based on your overall expenses and it is effective. Of course, if your expenses are very low your prices will also be lower and more affordable. On the other hand, high expenses have the opposite effect. A good reputation is very important to your woodworking business, so be fair and give good quality for the money.

6 Great Reasons to Visit Grenada in the Caribbean

Grenada is a beautiful island that sits close to Trinidad and Tobago. Most famous for it’s beaches, almost perfect weather and people, it’s also got a ton of great tourist delights. There are many incredible reasons to visit Grenada including the beautiful vegetation, the carnival and laid back vibe. Whatever your motivation, here are the top 6 reasons for visiting the Spice Isle.

Beaches

If you want beaches and you want them with white sand and warm crystal clear waves lapping on the shoreline, then you’ve got the right island. The strongest point of most islands, you get a lot of beaches! Grand Anse is beautiful but then so are the other beaches further north such as Levera, Sauteurs and the one on Sandy Island is truly unbeatable!

The People

Friendly, polite and generally very considerate, the locals like to meet tourists. They are very helpful and will go out of their way to ensure that you know where to go and what to do. Their warmth and generosity of spirit will come across rapidly.

The Food and Drink

The fresh produce is fantastic on this very fertile island. Of course, the climate has a bit part to play in this. Make the most of trying the more exotic items on the menu such as friend breadfruit, avocado juice, soursop and papaya. You’ll get a true taste of local life – and it’s good for the body!

Grand Etang

This nature reserve is part of the rain forest. You can opt to hire a professional guide who will show you the most interesting points of the reserve. Look out for Mona monkeys, hibiscus bushes, hummingbirds and other rarely seen fauna.

Sandy Island

Truly a paradise island, this trip should not be missed. It’s a 40 minute boat ride away but you’ll think that you’ve landed on a tropical nirvana. Whilst you snorkel your fish will be seasoned and cooked on the open fire. There is also a hurricane damaged resort. Take sun protection with you.

The Leatherback Turtles

These astounding pre-historic marine creatures will blow you away. They swim up to 10,000 miles every year to feed and mate. They weigh over a tonne and will land on the beach, dig a hole for their eggs and then make their way back down. If you want to be touched with nature – this is the trip for you.

Grenada is a beautiful island and is one of the quietest large Caribbean islands. Be sure to visit and enjoy it’s wonders.

The Easiest Way to Write, Publish And Be Selling Your First Kindle eBook in 30 Days or Less

Who else would love to write their first eBook this month? Are you a coach, consultant, teacher or trainer who would love to see your first book published, downloaded and discussed around the globe?

The truth is, most online entrepreneurs crave the attention, the affection and the publicity that publishing a book will bring, but don’t have the stamina and persistence to get to the finish line.

After all… writers block is probably the biggest enemy for “REAL” writers who want to self publish, how much harder is it for online entrepreneurs and marketers who want to publish purely for publicity purposes, right?

I’m going to give you a really simple “secret” strategy that will help you overcome this obstacle, and if you follow my directions, you’ll have your first book ready to be uploaded within 30 days. (works in just about any niche you have PASSION or genuine authority or expertise)

The secret is simple.

Codify and collate questions from your community, into content.

For example, the Tumblr platform has baked this into their platform incredibly well, and as a result, some of the most popular Tumblr’s are now very books to boot.

How so?

The “Ask Me Anything” and “Submit” feature allows other readers from around the web to submit questions, thoughts, opinions or stories… and due to the viral nature of social media, and built in beauty of blogging around a topic that people share passion and a sense of purpose… you can get an AVALANCHE of submissions in YOUR niche, very quickly.

Next –

You simply take the best questions, content and submissions, and codify it into a structure that works as a book. It really IS that easy, and if you have a popular blog or Tumblr now with lots of existing readers, you can literally do this in a weekend. (especially if you are in an emotive niche where people like to share)

A great example of this?

There are a bunch, but one of my favorites is the “Clients from Hell” blog. Not only have they created a world famous blog around a pretty common shared experience by service professionals (difficult clients) they’ve turned the blog into a brand, a business and a blooming bank account to boot! (with a whole store set up around T-shirts, Mugs, and other branded goods that creative professionals buy by the busload)

Their book… and blog is ALL user generated content. Anonymous people submitting their horror stories working with clients, or short blurbs about difficult customers. It’s very entertaining, a lot of fun, and one of the most popular books (and brands) in the industry.

I’ve seen this done by psychics, mediums, personal development coaches, online entrepreneurs, designers, credit repair counselors, spiritual teachers and just about every other type of “publisher” you can imagine.

The good news? you can do the very same thing with WordPress, or any other blog platform that accepts submissions, and the truth is… you can do the same thing with Twitter, Facebook, and social media that allows you to accept content from your community.

It’s creative – and cool, and pretty darn easy to establish yourself as a bonafide writer, publisher, expert and authority site in just about any niche you choose… including the one that MAY make you rich!

Evils of Addiction

In a recent survey it was found that most cocaine addicts are working with reputed organizations at a fine post. Statistics also reveal that employees working in MNCs are more likely to try drugs like cocaine and heroin some time in their career as compared to students and professionals working in smaller offices. Most MNCs have therefore come up with their own drug and alcohol testing policies as per the OHS system.

Not only does this policy help in identifying drug abusers in the organization but also helps in keeping the employees away from drugs. The mere fear of being caught can cause an employee to steer clear of drugs like heroin and cocaine. 10 panel drug tests in workplaces has also helped a lot of people to get rid of their addiction problem. A workplace drug testing program helps the employers to understand the loopholes in the organization as well. The employee is of course sent to a rehab or a detox center in order to get proper treatment.

The Evils of Drugs

Excessive intake of drugs or frequent drug abuse can lead to addiction and once a person is hooked to a certain drug, he can cause some serious troubles for himself and the people around him. As far as the official point of view is concerned, a drug addict is no asset to the company because of the following reasons:

1. A drug addict is extremely careless with his work and is less likely to do it right
2. An employee hooked to drugs would have trouble taking quick decisions
3. A drug addict experiences severe drops in concentration levels
4. Shift in focus and craving for the drug at work can also lead to poor efficiency
5. If an employee comes to the office stoned, his behavior would not be proper to his colleagues and fellow employees
6. Some one who is addicted to drugs does not go unnoticed and can end up spoiling the name of the organization as a whole
7. An addict can cause people around him to fall into the world of addiction as well

There are a number of health related risks related to drug abuse as well. A drug like cocaine can destroy almost every organ in the human body and an overdose can even lead to death. Psychological problems like nervous breakdowns and extreme depression are common among drug addicts.

The worst part about drug addiction is that even when an addict knows that he is as depressed as he can ever be, he shows no intents of coming out of his addiction. Drugs have a firm grip on addicts and therefore treating a drug addict is a lengthy and tough task.

In MNCs and various other companies, drug and alcohol testing is a monthly affair. Drug and alcohol testing is also important in order for the employers to make sure that they are offering a safe and healthy work environment to the employees. In most offices a 10 panel drug test is conducted in order to make sure that the employees are not on drugs.

Three SEO Strategies That High Ranking Websites Always Follow

Great people do not do different things. They do the same things differently. Well, this phrase is equally applicable to create websites as well. The basics of search engine optimization and social media integration are the same for everybody. The attitude and approach adopted by the webmasters makes all the difference. Let us look at some important differences between popular websites and those websites that fail to make an impression on search engines.

Always Changing, Improving And Evolving

Search engine optimization is a frustrating task primarily because it is always changing. In the beginning, stuffing the webpage with keywords was enough to improve your rankings. Then, Google started penalizing keyword spam and created the distinction between White Hat and other SEO techniques. The latest update by Google penalizes poor quality content. Judging the quality of content of your site through an algorithm may sound impossible. However, Google is making use of algorithms to weed out those websites that offer rehashed content without offering anything new.

Great sites never relax as far as search engine opposition is concerned. They never conclude that they have identified the golden formula and that they need not bother about SEO ever again. They are eager to identify newer solutions and want to find out how such solutions can help them improve rankings. If you want a one-time ticket to online popularity, then you will have to face many disappointing failures. Remaining popular on the Internet requires constant adaptation.

Search Engines Are Secondary. People Come First

This may sound sacrilegious to some SEO experts. To cater to people without bothering about search engines can lead to disastrous consequences. What is the point of setting up a website with high quality content if surfers cannot find it? Well, great websites believe that it is impossible to suppress good content online. If your content is good, then you will automatically become popular even if you are not focusing on search engine optimization.

Of course, this does not mean you should completely ignore optimization. However, your readers and viewers should be preferred over stats about your traffic. Keep your readers happy and they will spread word about your website without being asked to do so. Getting 100,000 web surfers to talk about your website is a lot simpler if you simply provide high-quality content.

Instead of spending a lot of money on expensive SEO strategists, you can adopt this simple approach and extract more value out of your investment.

Never Be In A Hurry For Results

Despite the release of panda and penguin updates by Google, it is possible to manipulate search engines and improve your rankings. However, such a short-term approach is only going to lead to complications. For starters, you can never be certain that your popularity is sustainable. If you focus on the long-term, then you will automatically make use of White Hat SEO techniques that focus on adding value at all times.

Make sure you follow these strategies. The best option is to employ an SEO expert who understands the importance of such an approach. This will help you focus on offering better quality products and services to your customers without worrying about the popularity of your website.